MORGAN LOUDERMAN
Exploring Opportunities in New York City
Merchandising & Influencer Marketing
Blending creativity, product, and people.
From managing 300+ custom apparel campaigns to curating influencer collaborations, I love bringing ideas to life - from the first concept to the final post or product launch. My background spans e-commerce, brand partnerships, and visual storytelling across brands like Summersalt, Fresh Prints, and the US Open.
Merchandising & Influencer
Marketing Work
Case Study 1
Fresh Prints — Category & Client Ops
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Role: Campus Manager (3 years, top-3 nationally multiple semesters)
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What I did: Managed 300+ custom apparel orders end-to-end; tracked SKUs, timelines, proofs, and reorders; forecasted chapter needs by season/event
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Impact: $730K+ lifetime sales, repeat orders across Greek chapters (ADPi, Theta, AXO, etc.)
Case Study 2
Summersalt - Influencer Program Coordination
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Role: Intern, Brand & Influencer Marketing
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What I did: Assisted with influencer outreach, product gifting, and brief creation; organized lookbooks for campaign planning.
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Impact: Helped launch collaborations that aligned with Summersalt’s message of confidence and comfort.
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Skills: Communication, Influencer Outreach, Canva, Organization
Case Study 3
Les Cresuet Extension Project - Ton Creuset
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Role: Concept Development & Merchandising Strategy (Class Project)
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What I did: Led brand extension for Le Creuset, creating a personalized lifestyle line called Ton Crueset that included embroidered apparel and accessories.
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Impact: Designed a cohesive collection rooted in relaxation, mindfulness, and connection. Strengthened merchandising, assortment planning, and storytelling skills.
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Skills: Trend forecasting, Assortment planning, Visual storytelling, Sustainability
Personal Content from Paris Study Abroad
As an IES social media correspondent I produced short-form travel and fashion content documenting daily life in Paris.
Impact:
Reached 4.0M+ impressions, learning firsthand how content timing and tone drive engagement.
Skills:
Content creation, Video editing, Analytics, Storytelling
"i love going to class!! Especially when they’re at the Louvre or Musee D’Orsay"
#studyabroad #iesabroad #iesabroadparis
@IES Abroad | Study Abroad
1.4M views
6,657 likes
16 comments
41 shares
162 saves
"the best decision ive ever made"
#IESABROAD #IESABROADPARIS #studyabroad #studyabroadparis #travel #paris
@IES Abroad | Study Abroad
2.8M views
37K likes
18 comments
412 shares
1,289 saves
